Starting out as a Web Content Developer, Raina sharpened her skills in creating digital content at an American company based in Cyberjaya. She then moved on to the publishing industry as a Marketing Executive, focusing on copywriting for through-the-line campaigns.

Always eager to improve her skills set, Raina next ventured into the Advertising industry, to further hone her Copywriting abilities. By working on brands like CIMB, Astro, KFC, Coca-Cola, Cadbury and Nestle, from conceptualising ideas to crafting copy - Raina has carved a niche for herself in being able to ideate for campaigns, driven by insights that appeal greatly to Malay audiences.